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User-Generated Advertising

 

About Vivoom

Vivoom is a technical solution that makes products inherently sharable and helps brands build 1:1 relationships with consumers. We do this through powering in-product sharing for any physical or digital product so consumers can share authentic content right from the brand owned products or channels. The benefit is that -- versus pushing consumers to social platforms and handing over the relationship, control and data to social platforms -- sharing initiated from brand owned properties makes the product experience itself better and allows brands to maintain the relationship with their own users and to authentically reach their peers.

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FIRST-PARTY DATA

Collect user data to build direct, 1:1 consumer relationships

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CONTENT RIGHTS

Brands repurpose UGA content across their owned social channels, websites and more

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BRAND SAFETY

Automated, standard and strict moderation ensures content is on-brand and safe

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REACH

Seamless social sharing from user experience allows for maximized reach

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CTA DRIVES SALES

Click-through-rates outperform conventional advertising by 10-30x or more

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SHARE

Users seamlessly share to their own social and messaging platforms

 

VIVOOM IS POWERING USER-GENERATED ADVERTISING FOR SOME OF THE WORLD'S LEADING BRANDS INCLUDING:

 

Team

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Katherine Hays

Co-Founder & CEO

Co-founded Massive Inc., acquired by Microsoft in 2006. Recently named one of Mobile Marketer’s Top 25 Women to Watch in mobile. Katherine is a proven innovator in digital media, with a track record of partnering with media companies and brands to generate substantial new revenue streams. 

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Clay Webster

Co-Founder & CTO

Industry veteran leading development of large scale web and video platforms; 15+ years at CBS and CNET. Clay is responsible for Vivoom’s innovative development of consumer-facing branded filters and client-facing moderation, republishing, analytic and reporting systems. 

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Jeff Walker

CMO/EVP Business Dev.

Senior Marketing & Business Development executive in music and tech industries. A former Sony Music veteran, Jeff is a proven leader behind global brand partnerships, having worked with multi-platinum, Grammy award winning artists including Maroon 5, Robert Plant, Natalie Merchant and Ben Harper. Jeff is building the Consumer Sharing ecosystem and Vivoom’s leadership position. 

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Steve Goldstein

Head of Global Sales

Steve is a veteran business leader with more than 15 years of sales experience across the media and technology industries. He has a proven track record of revenue-driven results at both established organizations, like Viacom, as well as industry-leading start-ups, like ZUUS Media and Playbuzz. Steve's ability to consistently secure game-changing deals make him an invaluable part to the Vivoom Sales team.

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