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User-Generated Advertising

 
 

VIVOOM IS POWERING USER-GENERATED ADVERTISING FOR SOME OF THE WORLD'S LEADING BRANDS INCLUDING:

 
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About Vivoom

Vivoom is a technical solution that makes products inherently sharable and helps brands build 1:1 relationships with consumers. We do this through powering in-product sharing for any physical or digital product so consumers can share authentic content right from the brand owned products or channels. The benefit is that -- versus pushing consumers to social platforms and handing over the relationship, control and data to social platforms -- sharing initiated from brand owned properties makes the product experience itself better and allows brands to maintain the relationship with their own users and to authentically reach their peers.

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FIRST-PARTY DATA

Collect user data to build direct, 1:1 consumer relationships

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CONTENT RIGHTS

Brands repurpose UGA content across their owned social channels, websites and more

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BRAND SAFETY

Automated, standard and strict moderation ensures content is on-brand and safe

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REACH

Seamless social sharing from user experience allows for maximized reach

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CTA DRIVES SALES

Click-through-rates outperform conventional advertising by 10-30x or more

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SHARE

Users seamlessly share to their own social and messaging platforms

 

Team

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Katherine Hays

Co-Founder & CEO

Co-founded Massive Inc., acquired by Microsoft in 2006. Recently named one of Mobile Marketer’s Top 25 Women to Watch in mobile. Katherine is a proven innovator in digital media, with a track record of partnering with media companies and brands to generate substantial new revenue streams. 

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Clay Webster

Co-Founder & CTO

Industry veteran leading development of large scale web and video platforms; 15+ years at CBS and CNET. Clay is responsible for Vivoom’s innovative development of consumer-facing branded filters and client-facing moderation, republishing, analytic and reporting systems. 

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Jeff Walker

CMO/EVP Business Dev.

Senior Marketing & Business Development executive in music and tech industries. A former Sony Music veteran, Jeff is a proven leader behind global brand partnerships, having worked with multi-platinum, Grammy award winning artists including Maroon 5, Robert Plant, Natalie Merchant and Ben Harper. Jeff is building the Consumer Sharing ecosystem and Vivoom’s leadership position. 

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Matt Snyder

EVP, Sales

Senior executive with 20 years of Sales experience and leadership in the technology, advertising and entertainment industries. Co-Founder of NetCelera Networks (sold to F5 Networks in 2005) and an early pioneer in the Mobile Advertising industry since 2008, Matt is leading Sales efforts for Vivoom. 

Interested in hearing more about Vivoom?

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