Campaigns that employ Branded user content are getting the highest response rates on mobile, with greater than 10% conversions on the brand’s call-to-action embedded within a Branded user content video spot – and In The Pink for Lilly Pulitzer was no exception.

In The Pink for Lilly Pulitzer used the Vivoom mobile marketing platform to inject branded-user video into their campaign, to amplify their social reach, and to motivate new, lapsed, and existing customers to shop in stores and online. Branded user content is authentic, so In The Pink’s target audience responded.