Branded user content takes over the viewer’s phone, full-screen for up to 21-seconds, but because it’s co-created and shared by a friend, viewers watch it, trust it, remember it, and it causes them to take an action. It’s authentic, so your target audience responds.
Branded user content empowers brands and agencies to invite consumers to become part of the brand experience, by co-creating and sharing mobile videos using the brand’s creative. The Vivoom mobile marketing platform transforms ordinary user video into branded, co-created mobile video spots that users share with friends over mobile.
Universal’s campaign goal was to drive opening weekend ticket sales among men 18-34. They accomplished this by giving movie fans an exclusive offer to “Become Dracula” and transform their video with authentic Dracula Untold images, sounds and icons, and share the video with friends.