Branded user content takes over the viewer’s phone, full-screen for up to 21-seconds, but because it’s co-created and shared by a friend, viewers watch it, trust it, remember it, and it causes them to take an action. It’s authentic, so your target audience responds.
Branded user content empowers brands and agencies to invite consumers to become part of the brand experience, by co-creating and sharing mobile videos using the brand’s creative. The Vivoom mobile marketing platform transforms ordinary user video into branded, co-created mobile video spots that users share with friends over mobile.
The goal of the In The Pink for Lilly Pulitzer campaign was to drive new, lapsed and existing customers to shop in stores and online. They accomplished this by giving customers and their friends the opportunity to co-create by sharing their “Summer in Lilly."