Branded user content is peer distributed, rather than hosted on a brand’s website, which is a key reason why it resonates so strongly with viewers. Each “Dracula Untold” co-created video was like a micro-targeted commercial spot that was perfect for the participant’s friends because it was in context of their lives – which is why they connected with viewers, were watched longer, and drove high response rates.

As you can see in the examples below, the co-created “Dracula Untold” videos are unique to each campaign participant, yet maintain the “Dracula Untold” brand voice.

View "Dracula Untold" Co-created videos: