Branded user content is peer distributed, rather than hosted on a brand’s website, which is a key reason why it resonates so strongly with viewers. Each In The Pink co-created video was like a micro-targeted, Lilly Pulitzer commercial spot that was perfect for the participant’s friends because it was in context of their lives – which is why they connected with viewers, were watched longer, and drove high response rates.

As you can see in the examples below, the co-created videos are unique to each campaign participant, yet maintain the Lilly Pulitzer brand voice.

View “My SUMMER IN LILLY” Co-created videoS: