Vivoom mobile video spots serve as a real-time marketing vehicle to target fans, and drive them to take action. Branded user content video spots include interactive calls-to-action that are delivering the highest response rates on mobile – 10% or more. The Vivoom platform hosts all campaign assets, making it easy to change creative and calls-to-action in real-time, so they are fresh and relevant and deliver the best possible results. Marketers can target video viewers based on location, demographic, day part, date, social activity, and more.