Campaign
Objectives

Awesomeness TV Network stars JennXPenn and Cimorelli promoted videos they created with Vivoom across YouTube, Twitter and Facebook to increase views and inspire their subscribers to download and share

 

Campaign
Strategy

Using Vivoom, JennXPenn and Cimorelli were able to offer fans their own exclusive co-creation collections and drive views, comments, and downloads. Cimorelli promoted their campaign to drive awareness for hunger and the best fan video was featured on the Cimorelli YouTube channel. JennXPenn featured her Vivoom video in a spoof on social media personalities where her “melonhead” was shared with #nofilter and her fans could do the same.

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Campaign
Results

These co-creation campaigns generated a 6X increase in views and drove a 3.5% download and share rate.  Users engaged with their favorite YouTuber's exclusive In-UGC content, and the campaigns generated over 50K comments and likes. 

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