19th Annual MITX Awards Celebrates Region’s Creative Digital Ecosystem
BOSTON – (May 15, 2015) — Vivoom, Inc. has been selected as a winner in the categories of Best Mobile Campaign and Most Innovative Ad Technology at the 2015 MITX Awards.
One of the largest and most prestigious annual awards competitions in the country for digital innovation, the MITX Awards program is unique in that it recognizes the region’s entire digital ecosystem, including media, marketing, products, mobile, and more. The region’s best and brightest minds came together to celebrate winners in 32 categories at a sold-out event held on May 14th at the Marriott Copley in Boston.
“We’re honored to have taken home two awards, Best Mobile Campaign and Most Innovative Ad Technology, at the 2015 MITX awards last night,” said Katherine Hays, CEO of Vivoom, Inc. “We’re proud to be recognized for innovation – as Vivoom’s platform revolutionizes mobile marketing through consumer participation, helping brands and agencies inject participation into every campaign by turning ordinary user content into branded video spots that generate the highest response rates on mobile. All easily, at scale and for a fraction of the cost of participation marketing today.”
“Last night was a celebration of the New England digital community’s Game Changers: The people and ideas driving the industry forward,” said Amy Quigley, President of MITX. “We’re proud to honor the amazing accomplishments of these creators and disruptors, who are igniting innovation in New England.”
The 2015 MITX Awards was made possible by the generous support of its sponsors and partners. Platinum Sponsors: PwC and TripAdvisor. Gold Sponsors: Black Math, Cantina, DTZ, Morgan Lewis and TJX. Event Sponsors: AcclaimWorks and The Atom Group. Creative Sponsors: MassAV.
For the complete list of winners and other information please visit the MITX Awards Website.
Vivoom makes it easy for brands and agencies to add the power of consumer participation to every campaign easily, and at scale. Vivoom the first participatory marketing platform, turns authentic consumer content into co-created mobile video marketing that drives the highest response rates and exposes brands to new, highly targeted customers. Vivoom's platform is driven by a highly differentiated and proprietary cloud-based delivery system and the world's leading visual effects engine.
Established in 1996, MITX, the Massachusetts Innovation & Technology Exchange, is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. For more information, visit www.mitx.org.