Enables brands to add participation to every campaign at scale. Turns authentic consumer content into branded co-created video marketing that drives the highest response rates on mobile.
BOSTON, MA April 6, 2015 – Vivoom (www.govivoom.com) today introduces the Vivoom Participatory Mobile Marketing Platform, a mobile marketing breakthrough that lets brands and agencies easily add consumer participation to every campaign at scale, at a fraction of the campaign’s cost, and that is generating the highest response rates on mobile. Until today, the platform had been in stealth mode running pilots across categories ranging from entertainment to retail for brands such as Universal Pictures and In the Pink for Lilly Pulitzer.
“This is the mobile brand marketing solution that consumer brands have been waiting for,” says Mark Addicks, former CMO of General Mills. “Vivoom gives brands an easy, repeatable way to add audience participation to any campaign. Vivoom allows target consumers to co-create and share content with their networks right from their mobile device, in a way that allows the brand voice and positioning to come through.”
The Vivoom Platform changes the game for mobile marketing by automating the mobile video co-creation process for brands and consumers. Through it’s patented CoCreate Technology™, Vivoom transforms ordinary video shot by users with their smartphones into branded, co-created video spots that they share with friends over mobile, to help brands expand their mobile footprint and campaign ROI.
Vivoom combines co-creation, real-time delivery, and mobile video into an a consumer-centric experience that inspires users to participate in campaigns by co-creating and sharing with friends – exposing brands to new customers who engage at the highest conversions rates on mobile:
- 60% view-to-completion
- 10% click-through rate on brand offers within shared co-created videos
“Today’s consumers want to participate in building your brand with you,” explains Vivoom CEO Katherine Hays. “They want to become part of the brand experience, and brand marketers have been searching for a scalable way to add participation into campaigns across their media mix because it’s authentic – and that’s what resonates most with their target audience and breaks through on mobile.“
According to Hays, it’s been difficult for brands to achieve authenticity in their marketing while maintaining their brand voice and control. Vivoom solves this problem by giving consumers an easy way to co-create mobile videos using the brand’s creative assets – turning authentic consumer content into co-created mobile video marketing that drives the highest response rates on mobile.
“Because it’s participatory,” explains Hays, “Vivoom co-created video spots get incredibly high views-to-completion, are trusted, and are acted on. And because it uses the brands’ creative assets, Vivoom maintains the brand’s voice.”
The Vivoom platform is driven by a highly differentiated and proprietary cloudbased delivery system and the world's leading visual effects engine. Vivoom solves brands’ “participation problem” by eliminating the need to build participation into campaigns as “on-offs” from scratch, to help brands break through on mobile and resonate with millennials with brand control that scales.
Vivoom makes it easy for brands and agencies to add the power of consumer participation to every campaign easily, and at scale. Vivoom, the first participatory marketing platform, turns authentic consumer content into co-created mobile video marketing that drives the highest response rates on mobile and exposes brands to new, highly targeted customers. Vivoom's platform is driven by a highly differentiated and proprietary cloud-based delivery system and the world's leading visual effects engine.