“My Summer in Lilly” & “Darkness Within” Recognized for Outstanding Achievement
BOSTON -- Vivoo today announced its In the Pink “My Summer in Lilly” and Universal Pictures “Darkness Within” ampaigns have been selected as a finalists in the Best Mobile Campaignd Most Innovative Ad Technology ategories, respectively, for the 19th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.
Since 1996 the MITX Awards have grown to become the largest and most prestigious awards competition in the country showcasing the best creative marketing and technological accomplishments emerging from New England. This year over 120 senior leaders from Boston businesses judged entries for the 32 MITX award categories.
“Innovation is thriving in Boston and all around New England, companies are creating products and services that have a positive impact for us personally and professionally,” said MITX President Amy Quigley. “Our 2015 finalists are powering innovative ideas and contributions in marketing, technology and design. We are thrilled to honor their amazing achievements.”
Vivooill be recognized with the other finalists in the categories of Most Innovative Ad Technology and Best Mobile Campaign t the 19 th Annual MITX Awards Ceremony traditionally attended by over 1,000 of the region’s top marketing, technology and design professionals. Winners will be announced at the ceremony on May 14th at the Marriott Copley Place. This year’s ceremony will include host, Boston legend and comedic superstar Lenny Clarke, technology demos from finalists, select final round judging, networking, and of course, the presentation of the prestigious MITX Awards. Tickets can be purchased at www.mitxawards.org.
Vivoom makes it easy for brands and agencies to add the power of consumer participation to every campaign easily, and at scale. Vivoom, the first participatory marketing platform, turns authentic consumer content into co-created mobile video marketing that drives the highest response rates on mobile and exposes brands to new, highly targeted customers. Vivoom's platform is driven by a highly differentiated and proprietary cloud-based delivery system and the world's leading visual effects engine.
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization bringing together the marketing, technology and design community to engage to ignite innovation in the business community. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.