Microsoft tries to mitigate pitfalls of user-generated content

"Microsoft is keeping a tight lid on the UGC campaign through a partnership with Vivoom in an attempt to prevent mishaps such as negative content, something many brands have fallen victim to."

Princeton U Adopts Mobile Marketing Campaign Tool

"With Vivoom, we can reach our community members via email, Facebook and Twitter. Video creators are then free to share their videos however they like, again via Facebook, Twitter and SMS."

Few user-generated videos cause problems, but those are big headaches for brands

"User-generated content is growing dramatically on the Internet, yet brands remain hesitant to connect their messages to viral videos gone wrong."