Best Buy, Microsoft Drive 2.3pc Coupon Redemption with Shared Media Ads

In a campaign this summer, Best Buy employees were encouraged to create videos showcasing Microsoft Office 2016, upload them to have branding and a call-to-action automatically added and then share the content with friends, resulting in 3.9 percent of recipients clicking to download a coupon. 

The program was powered by Vivoom, which helps brands activate existing customers by adding branding elements to user-generated content for a shared media ad format. Based on the success of the effort, Microsoft will repeat the effort the Office in the fall as well as launch Vivoom-enabled campaigns targeting customers of Xbox and Surface. 

Read the full article published in Mobile Marketer >>