Facebook Blunder Sets the Stage for Change in Mobile Marketing

The Wall Street Journal reported on Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: regardless of what Facebook reports, these interruptive ad formats simply don’t work. Maybe the problem is not with ad measurement, it is with the ad format itself.

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