Mary Meeker and Vivoom in 2016

Mary Meeker's annual Internet Trends report always garners a lot of attention, and the 2016 report is no exception.  Her analysis and insights always spark a lot of conversation, as each year she seems to be out in front of the latest trends. This year's report has many interesting themes, but her focus on the state of mobile advertising – and especially user-generated marketing (UGM) – certainly caught our attention.  At several points in the report, she seems to be speaking directly about Vivoom and pushing brands towards UGM!