Microsoft Tries to Mitigate Pitfalls of User-Generated Content

Microsoft and Best Buy are partnering for a campaign to spread promotion of the benefits of Microsoft Office through a user-generated campaign that tries to maintain control and prevent rogue content from being distributed.  

The software developer is encouraging users to share videos of how Microsoft Office benefits them in return for a Best Buy gift card. But Microsoft is keeping a tight lid on the UGC campaign through a partnership with Vivoom in an attempt to prevent mishaps such as negative content, something many brands have fallen victim to. 

Originally published in Mobile Marketer.