Princeton University Communications and Vivoom Collaborate

Vivoom, a mobile media company that enables brand‑safe storytelling with consumers at scale, has announced a new user-generated marketing partnership with the Princeton University Office of Communications that will encourage the creation of mobile, consumer-generated and -distributed content with brand filters and custom calls-to-action automatically included in each video shared. This new partnership enables Princeton to reach constituents including current students, alumni, incoming freshmen and even prospects across digital channels.  The move coincides with a broader trend in education where universities are trying to engage and activate their audiences on the platform that matters most – mobile. Princeton will use Vivoom as a vehicle to interact with and engage its large and highly passionate audience, with Princeton-branded user-created videos.

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