Boston-based company is one of 10 startups chosen for the business accelerator
Boston, MA: Today, mobile advertising company, Vivoom, announced it has been chosen by Microsoft to join its startup accelerator in Seattle. Only 10 startups were chosen, from a pool of more than 1000 to be part of its fifth class to participate in the 6-month program. The accelerator works with later stage startups to provide tools, resources, and connections to scale and grow their companies quickly.
Vivoom is pioneering 'Shared Media' advertising, a revolutionary way for consumers to seamlessly share personalized content with peers as part of the brand’s product experience that authentically endorses the brand and improves the product itself.
Shared Media mobile video is generating the best performing mobile video advertising for those brands. Vivoom CEO, Katherine Hays, founded the company in July 2014 when she recognized two emerging trends: the rapid decline in the effectiveness of simply buying audiences and the explosion of social sharing about product and brand experiences.
“The desire to share our experiences is not a new one by any means, it is deeply rooted in human nature, but technology has put the tools to do so at scale right at our fingertips,” said Katherine Hays, Vivoom CEO. The company recently announced multi-platinum, Grammy Award-winning band Maroon 5 turned to Vivoom and Shared Media to promote the launch of its latest single “Cold” and deliver fans a more engaging experience as part of the new single.
“Fundamental shifts are happening in advertising, and every major brand I talk with recognizes the need for a Shared Media strategy right now. We believe leading brands will make sharing a core feature enhancement to all of their consumer offerings and the “manufacturing” of addressable, targeted audiences will be a core competency of successful consumer brands in the future” said Hays. “The Microsoft Accelerator program will help our team scale the business quickly so we can power Shared Media campaigns at scale across many different business segments.”
Microsoft announced the ten Series A companies selected for Batch 5 of its Seattle-based Accelerator earlier this week.