September 18, 2017-- SAN FRANCISCO, CA -- Vivoom Chief Executive and mobile advertising pioneer Katherine Hays unveiled an industry-first innovation that allows broadcasters to insert viewer-generated content into linear broadcast programs in real-time on stage at Mobile World Congress Americas. Matt Kaplan, SVP, Digital Ad Sales, at Univision Communications Inc (UCI), the leading media company serving Hispanic America, joined Hays on stage to announce a new partnership with Vivoom that will allow Univision viewers and fans to insert their own videos directly into broadcast programming as it airs, including hit television series, music tentpoles, commercials and much more.
“Products that have incorporated social sharing as a key feature in their product experience are gaining market share and emerging as winners compared to their peers. That’s because today the expectation from consumers is that they can be an integral part of your story or your product, whether it’s a broadcast television show, a breath mint or a Grammy-Award winning band. The expectation is that the experience is a two-way street,” Hays explained. “From the perspective of today’s consumer, if your product doesn’t have sharing as a key feature, it may as well be broken.”
Powered by Real-Time In-Broadcast Social Video, Vivoom has developed a first-of-its-kind technology that harnesses the power of in-product consumer-generated content creation and provides real-time brand moderation and republishing capabilities, all while giving viewers the opportunity to share the screen with their favorite characters.
For broadcasters, Real-Time In-Broadcast Social Video is an opportunity to embrace and benefit from the second-screen viewing behavior that has become the norm. “Where we’ve been, you can call it second-screening 1.0, is about ‘let me interact and engage with the programming,’” said Kaplan of Univision. “2.0 is about ‘how can I be part of it, and then share it?’”
“When we saw Vivoom, we really thought about a few specific opportunities. The first is we think this is a great way to engage our viewers; the second thing is it’s an opportunity to increase our tune-in; the third piece is that we think there are unique branding opportunities with Vivoom,” Kaplan explained.
Vivoom is the world’s first “in-product consumer sharing” technology solution, redefining the way brands like Univision, Microsoft, Capital One, Johnson & Johnson, Maroon 5, and others, engage consumers with their products. With Vivoom, companies create unique product experiences -- physical and digital -- that drive brand-safe user-generated content creation and inspire social sharing across channels and platforms.
To view the full MWCA presentation, please visit our Vimeo profile.
Vivoom is the world’s first “in-product consumer sharing” technology solution, redefining the way brands like Microsoft, Capital One, Johnson & Johnson, Maroon 5, and others, engage consumers with their products. With Vivoom, companies create unique product experiences -- physical and digital -- that drive brand-safe user-generated content creation and inspire social sharing across channels and platforms. Vivoom is headquartered in Boston, MA.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the leading networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 91% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 85% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Local Media, which owns and/or operates 60 television stations and 64 radio stations in major U.S. Hispanic markets and Puerto Rico; and Univision Now, a direct-to-consumer, on demand and live streaming subscription service. The Company also includes the Fusion Media Group (FMG), a division that serves young, diverse audiences. FMG includes two cable networks: news and lifestyle English-language network FUSION TV and UCI’s interest in El Rey Network, a general entertainment English-language cable network; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; Uforia, a music application featuring multimedia music content; as well as a collection of leading digital brands that span a range of categories: technology (Gizmodo), sports (Deadspin), music (TrackRecord), lifestyle (Lifehacker), modern women’s interests (Jezebel), news and politics (Splinter), African American news and culture (The Root), gaming (Kotaku), and car culture (Jalopnik). FMG also includes the Company’s interest in comedy and news satire brands The Onion, Clickhole and The A.V. Club. Headquartered in New York City, UCI has content creation facilities and sales offices in major cities throughout the United States. For more information, please visit corporate.univision.com.