Campaign Objectives

Swiftwick, an athletic and performance sock retailer based in Tennessee, sought to expand their social audience while converting fans into customers with their exclusive #BPMSwiftwick In-UGC campaign



"I’m thoroughly impressed with Vivoom’s creative capabilities. Vivoom took the Swiftwick style and brand essence and transformed it into dynamic content our fans could easily use. Now, our fans are excited to share videos of what moves them with their friends."

— Elliott Cunningham, VP Marketing, Swiftwick

Campaign Strategy

With Vivoom, Swiftwick designed an In-UGC campaign with authentic digital assets to encourage their fans to share and show off their adventures while rocking the socks with #BPMSwiftwick.