Using Vivoom Content

THE BASICS

I'd like to use Vivoom in my project. What's the first thing I should know?

To determine if your proposed use of Content is acceptable, you should first read closely the applicable Terms of Service:

Your use of Content, as defined in the Terms of Service, in anything from marketing and promotional materials to films and books is first and foremost governed by the license provided in the applicable Terms of Service for the product. In certain circumstances, Vivoom may be able to grant you a broader license to use the Content in a manner not covered in the Terms of Service. Plus, apart from any license granted to you by Vivoom, your use of Content may be acceptable under principles of "fair use."

Fair use is a concept under copyright law in the U.S. that, generally speaking, permits you to use a copyrighted work in certain ways without obtaining a license from the copyright holder. There are a variety of factors that affect whether your use of Content would be considered fair use, including the purpose and character of your use, the nature of the copyrighted work, the amount of the copyrighted material used, and the effect of your use upon the potential market for the copyrighted work. 

Please do not request that we interpret whether your use of Content is fair use. Vivoom cannot tell you if your use of Content from our products would be fair use or would be considered fair dealing; these are legal analyses that depend on all of the specific facts of your proposed use. We suggest you speak with an attorney if you have questions regarding fair use of copyrighted works.

Can you give me permission to show your content without attribution, or put the attribution at the end of my book/movie/TV show?

Without exception, we require attribution when Content is shown. Please do not ask to negotiate this requirement. See our attribution page for more information.

I have questions about how to attribute your Content. Do you have a guide?

Yes — please see our attribution guidelines page.

Can you sign an agreement or letter indicating I have permission to use your imagery?

Due to limited resources and high demand, we are unable to sign any letter or contract specifying that your project or use has our explicit permission. The only exception is when you apply for a television and film broadcast license.

I'd like to publicize the work I've created using Content from Vivoom. Can I send out a press release?

Please do not release any publicity materials that refer to Vivoom or its partners, unless you have prior written approval from us. Contact us to find out more.

May I alter your imagery for my project?

Any use of Vivoom content must reflect how the products and imagery would look online. For example, you are not allowed to make any changes (e.g. delete, blur, etc.) to our products or imagery that would make these items look genuinely different.

I'd like to use one of your product logos. Can I?

If you'd like to feature one of our product logos in a commercial, TV show or film, please contact us.

USING VIVOOM IN PRINT

I'd like to use your Content in print. What do I need to know?

First, review the basics above, which apply to all uses of our Vivoom. Then continue with the guidance in this section.

All uses must properly show attribution to Vivoom. Please see our attribution page for more information.

When using Vivoom content in print, any images used must reflect how they would look on online or in app. For example, you are not allowed to make any changes (e.g. delete, blur, etc.) to our products that would make them look genuinely different. This includes, but is not limited to, adding clouds or other natural elements, altered user-interfaces, and modification that do not appear in the actual product.

No explicit permission is required for your print project. We are unable to sign any letter or contract specifying that your project has our explicit permission.

I need high-resolution images for my print project. Can you provide them?

We cannot provide high-resolution or vector screen captures of Vivoom. If you have a question about this please contact us.

I'd like to use your Content in a presentation. Can I?

You may use our Vivoom content in internal reports, presentations, proposals, and other related professional documents. We request you still retain attribution to Vivoom. Please see our attribution page for more information.

USING VIVOOM CONTENT IN TELEVISION, FILM AND ONLINE VIDEO

I'd like to use your Vivoom Content in my TV show or film. What do I need to know?

First, review the basics above, which apply to all uses of Vivoom content. Then continue with the guidance in this section.

Use of our Content on television or in film requires that you accept the terms of our free broadcast license agreement. Please send us your information, and we'll send you an e-mail to confirm whether you qualify and provide next steps. This agreement is only for television and film uses; it is not required for video projects distributed online.

Note that in all uses, you must show attribution to Vivoom on-screen at the time the Content is shown. You may not move the attribution to the end credits or fade it out after a few seconds. We cannot grant an exception to this requirement under any circumstance. Please see our attribution page for more information.

How does the broadcast license process work?

First, you'll need to apply for our free broadcast license. We'll then be in touch via e-mail with a copy of our agreement for your signature.

What if I need to renew my broadcast license?

To renew, please submit your information via the application form.

My film or TV show includes a scene in which an actor or interview subject uses Your Vivoom Application. Do I need your permission to use this scene?

You do not need our explicit permission or a broadcast license if you are demonstrating the use of the Vivoom product as such, for example an interview subject demonstrating how they used Vivoom or an actor using Vivoom for iOS or Android on her phone. No additional attribution is required on-screen; just film the product, with attribution already included, as such.

I'd like to use your Content in a video I'm distributing online. What do I need to know?

In all online video cases, you must show attribution to Vivoom on-screen at the time the content is shown. You may not move the attribution to the end credits or fade it out after a few seconds. We cannot grant an exception to this requirement under any circumstance. Please see our attribution page for more information.

No explicit permission is required for your online video project. We are unable to sign any letter or contract specifying that your project has our explicit permission.

USING VIVOOM ON THE WEB OR IN APPLICATIONS

I'd like to link to your Vivoom App on my website. Can I?

Feel free to use a hyperlink on your website or within your application to send users to Vivoom — we appreciate it! Our one request is that you do not use the Vivoom logo as the hyperlink. Please just use text or another image of your choice.

USING VIVOOM IN ADVERTISEMENTS

I'd like to use your Content in an advertisement (print or digital). What do I need to know?

First, review the basics above, which apply to all uses of our content. Then continue with the guidance in this section.

In all cases, you must properly show attribution to Vivoom listed with the imagery. Please see our attribution page for more information.

Any images used must reflect how they would look on online. For example, you are not allowed to make any changes (e.g. delete, blur, etc.) to our products that would make them look genuinely different. This includes, but is not limited to, adding images, altered user-interfaces, and modification that do not appear in the actual product.

No explicit permission is required for your ad project. We are unable to sign any letter or contract specifying that your project has our explicit permission.

TECHNICAL SUPPORT

I'm having trouble with Vivoom. Can I contact you?

For technical questions and support, please refer to our support center.

Overview: Vivoom Campaign Promotional Guidelines

This overview will give you a high-level perspective on the promotional guidelines we recommend based on Vivoom Campaign Best Practices. Adhering to best practices helps to ensure your brand's campaign execution is successful in reaching and engaging users.   

SETTING CAMPAIGN GOALS

Prior to launching with Vivoom it is important to identify what the overall goals are for your campaign. Identifying performance metrics of success upfront can help inform the promotional process. Some example metrics are:

  • Content Creation - # Videos Created

  • Video Views - (Number, % viewed to completion)

  • Content Conversion - Viewer clicks on calls-to-action

  • Content Engagement - Social interaction with co-created videos

  • Other - Your brand specific metrics

IDENTIFYING OPTIMAL CHANNELS

The ideal Vivoom promotion strategy is unique for each brand and should work within the existing channels of communication your fans already use to engage with your brand such as: Email, Social Media, In Venue, Broadcast, and Packaging. The amount of videos created with Vivoom is a direct product of the amount of fan interaction with your channel and the number of people exposed to the Vivoom campaign.

YOUR COMPREHENSIVE PROMOTIONAL PLAN

When planning your promotional calendar, it is a best practice to plan well in advance, to have the most comprehensive strategy. Integrate the campaign activation within as many of the promotions as possible for the broadest exposure. Some campaign types require less pre-promotion, while some channels may require more advanced planning. Once your optimal channels have been identified, it is crucial to line up the promotional calendar.

KEY PROMOTIONAL ELEMENTS

While the most important element of all promotional materials is that they are authentic to your brand voice and are how your fans want to be communicated with, there are unique elements to a Vivoom campaign that can increase your chances of having the best co-creation campaign possible.  These elements are:

CAMPAIGN ACTIVATION TYPES

  • Brand website
  • Social (Link w/in Pinned Post)
  • Re-targeted social post
  • Broadcast
  • Email/CRM
  • Product Packaging (URL and/or QR code)
  • In-Store
  • Live Event
  • Within Product
  • Brand App or Third Party
  • PR
  • Influencer Integration

CAMPAIGN ACCESS

  • For a campaign based on the mobile web experience, each campaign will have a link. In campaigns with multiple creatives, brands are given the choice to create a unique url per creative or one central url with creative options displayed once users enter the experiences. 
  • Best practices suggest that your unique url should only callout your brand. Ex: www.yourbrand/video-contest

REASON TO SHOOT

Inspire fans to shoot their videos by giving them a clear reason to shoot and examples in the promotion whenever possible. This helps ensure the ideal style content is created and fans feel it is easy and are excited to create videos. Seed Videos prior to the campaign start from Influencers can help inspire video creation.

REASON TO SHARE

To activate the social sharing of campaign videos offer an incentive or perk that is relevant and meaningful to your fans, your brand and the campaign. This can range from social currency to physical rewards depending on what excites your fans. Tie great incentives to the videos with the highest views to help drive sharing content.

 CAMPAIGN INFO

  •  Hashtags on shared content
  • Timing of campaign
  • Relevant information for fans that want to participate.

As content is created through the campaign it can be re-published and promoted to your fans based on your campaign frequency, and should contain all the same best practice elements above to continue to drive campaign participation.

 

Republishing Terms of Service

1. REPUBLISHING TERMS OF SERVICE APPLICABILITY

Whether you’re working in TV, film, in-venue, online, mobile, or beyond, Vivoom licensing and permissions procedures govern your use of Vivoom co-created content in media. The basics of broadcasting Vivoom produced content are outlined below. If your use case requires a free broadcast license (see below), please send us your information via this broadcast license inquiry form, and we’ll send you an e-mail to confirm whether you qualify.

For further details please consult our Permissions Guidelines, as well as the Vivoom Terms of Service.

2. USE OF THE VIVOOM SERVICE

Broadcast includes but is not limited to: the exhibition, distribution, transmission, reproduction, public performance or public display of Vivoom content by any and all means of media delivery (all forms of television, radio, satellite, Internet protocols, video, closed-circuit wireless, and electronic sell-through, etc.) whether existing now or developed hereafter. 

2.1 - Online

If you are embedding Vivoom co-created content into your website, either by a simple embed or with our APIs, you may only do so with full and complete attribution to Vivoom and our partners, as explained in the Permissions Guidelines. This may include Vivoom in-video attribution, the Vivoom app icon and name, and an attribution link back to either the main site or the app within.

If you are embedding links to Vivoom co-created content in your website, either by a simple embed or with our APIs, no permission is required and your use is governed by the applicable Terms of Service

2.2 - Mobile

Similar to our online terms, if you use our APIs or embed Vivoom co-created content into your mobile app you must always keep the Vivoom app icon and name visible with an attribution link. Offline caching of our content is never allowed.

2.3 - Television

All television uses of Vivoom co-created content, require a free broadcast license. Please send us your information via this broadcast license inquiry form, and we’ll send you an e-mail to confirm whether you qualify.

You do not need permission or a broadcast license if you are demonstrating the use of a the Vivoom co-creation product as such, for example a news story about Vivoom or a segment teaching viewers how to use Vivoom’s co-created app to create a video.

In all cases, you must show attribution to Vivoom, and our partners, on screen at the time the content is shown. We cannot grant an exception to this requirement under any circumstance. For further details please see our Permissions Guidelines.

2.4 - Film

All film uses of Vivoom co-created content, require a free broadcast license. Please send us your information via this broadcast license inquiry form, and we’ll send you an e-mail to confirm whether you qualify.

You do not need permission or a broadcast license if you are demonstrating the use of a the Vivoom co-creation product as such, for example a news story about Vivoom or a segment teaching viewers how to use Vivoom’s co-created app to create a video.

In all cases, you must show attribution to Vivoom, and our partners, on screen at the time the content is shown. We cannot grant an exception to this requirement under any circumstance. For further details please see our Permissions Guidelines.

2.5 - On Site

If you are displaying Vivoom co-created content on a public screen (Cinema, Stadium, Billboard, Advertising Monitor), in all cases, you must show attribution to Vivoom, and our partners, on screen at the time the content is shown. We cannot grant an exception to this requirement under any circumstance. For further details please see our Permissions Guidelines.

2.6 - Audio

When playing Vivoom co-created content on the air with no visual display of the content, you do not need to display the Vivoom app icon and name, but you do need to verbally attribute it to Vivoom and its partners. Play the audio as originally recorded, without edits.

Please see Permissions Guidelines for more details.

2.7 - Print

Please see Permissions Guidelines for more details.

 

Permissions

THE BASICS

I'd like to use Vivoom in my project. What's the first thing I should know?

To determine if your proposed use of Content is acceptable, you should first read closely the applicable Terms of Service:

Your use of Content, as defined in the Terms of Service, in anything from marketing and promotional materials to films and books is first and foremost governed by the license provided in the applicable Terms of Service for the product. In certain circumstances, Vivoom may be able to grant you a broader license to use the Content in a manner not covered in the Terms of Service. Plus, apart from any license granted to you by Vivoom, your use of Content may be acceptable under principles of "fair use."

Fair use is a concept under copyright law in the U.S. that, generally speaking, permits you to use a copyrighted work in certain ways without obtaining a license from the copyright holder. There are a variety of factors that affect whether your use of Content would be considered fair use, including the purpose and character of your use, the nature of the copyrighted work, the amount of the copyrighted material used, and the effect of your use upon the potential market for the copyrighted work. 

Please do not request that we interpret whether your use of Content is fair use. Vivoom cannot tell you if your use of Content from our products would be fair use or would be considered fair dealing; these are legal analyses that depend on all of the specific facts of your proposed use. We suggest you speak with an attorney if you have questions regarding fair use of copyrighted works.

Can you give me permission to show your content without attribution, or put the attribution at the end of my book/movie/TV show?

Without exception, we require attribution when Content is shown. Please do not ask to negotiate this requirement. See our attribution page for more information.

I have questions about how to attribute your Content. Do you have a guide?

Yes—please see our attribution section on this page.

Can you sign an agreement or letter indicating I have permission to use your imagery?

Due to limited resources and high demand, we are unable to sign any letter or contract specifying that your project or use has our explicit permission. The only exception is when you apply for a television and film broadcast license.

I'd like to publicize the work I've created using Content from Vivoom. Can I send out a press release?

Please do not release any publicity materials that refer to Vivoom or its partners, unless you have prior written approval from us. Contact us to find out more.

May I alter your imagery for my project?

Any use of Vivoom content must reflect how the products and imagery would look online. For example, you are not allowed to make any changes (e.g. delete, blur, etc.) to our products or imagery that would make these items look genuinely different.

I'd like to use one of your product logos. Can I?

If you'd like to feature one of our product logos in a commercial, TV show or film, please

USING VIVOOM IN PRINT

I'd like to use your Content in print. What do I need to know?

First, review the basics above, which apply to all uses of our Vivoom. Then continue with the guidance in this section.

All uses must properly show attribution to Vivoom. Please see our attribution section below for more information.

When using Vivoom content in print, any images used must reflect how they would look on online or in app. For example, you are not allowed to make any changes (e.g. delete, blur, etc.) to our products that would make them look genuinely different. This includes, but is not limited to, adding clouds or other natural elements, altered user-interfaces, and modification that do not appear in the actual product.

No explicit permission is required for your print project. We are unable to sign any letter or contract specifying that your project has our explicit permission.

I need high-resolution images for my print project. Can you provide them?

We cannot provide high-resolution or vector screen captures of Vivoom. If you have a question about this please contact us.

I'd like to use your Content in a presentation. Can I?

You may use our Vivoom content in internal reports, presentations, proposals, and other related professional documents. We request you still retain attribution to Vivoom. Please see our attribution section below for more information.

USING VIVOOM CONTENT IN TELEVISION, FILM AND ONLINE VIDEO

I'd like to use your Vivoom Content in my TV show or film. What do I need to know?

First, review the basics above, which apply to all uses of Vivoom content. Then continue with the guidance in this section.

Use of our Content on television or in film requires that you accept the terms of our free broadcast license agreement. Please send us your information, and we'll send you an e-mail to confirm whether you qualify and provide next steps. This agreement is only for television and film uses; it is not required for video projects distributed online.

Note that in all uses, you must show attribution to Vivoom on-screen at the time the Content is shown. You may not move the attribution to the end credits or fade it out after a few seconds. We cannot grant an exception to this requirement under any circumstance. Please see our attribution section below for more information.

How does the broadcast license process work?

First, you'll need to apply for our free broadcast license. We'll then be in touch via e-mail with a copy of our agreement for your signature.

What if I need to renew my broadcast license?

To renew, please submit your information via the application form.

My film or TV show includes a scene in which an actor or interview subject uses Your Vivoom Application. Do I need your permission to use this scene?

You do not need our explicit permission or a broadcast license if you are demonstrating the use of the Vivoom product as such, for example an interview subject demonstrating how they used Vivoom or an actor using Vivoom for iOS or Android on her phone. No additional attribution is required on-screen; just film the product, with attribution already included, as such.

I'd like to use your Content in a video I'm distributing online. What do I need to know?

In all online video cases, you must show attribution to Vivoom on-screen at the time the content is shown. You may not move the attribution to the end credits or fade it out after a few seconds. We cannot grant an exception to this requirement under any circumstance. Please see our attribution section below for more information.

No explicit permission is required for your online video project. We are unable to sign any letter or contract specifying that your project has our explicit permission.

USING VIVOOM ON THE WEB OR IN APPLICATIONS

I'd like to link to your Vivoom App on my website. Can I?

Feel free to use a hyperlink on your website or within your application to send users to Vivoom — we appreciate it! Our one request is that you do not use the Vivoom logo as the hyperlink. Please just use text or another image of your choice.

USING VIVOOM IN ADVERTISEMENTS

I'd like to use your Content in an advertisement (print or digital). What do I need to know?

First, review the basics above, which apply to all uses of our content. Then continue with the guidance in this section.

In all cases, you must properly show attribution to Vivoom listed with the imagery. Please see our attribution page for more information.

Any images used must reflect how they would look on online. For example, you are not allowed to make any changes (e.g. delete, blur, etc.) to our products that would make them look genuinely different. This includes, but is not limited to, adding images, altered user-interfaces, and modification that do not appear in the actual product.

No explicit permission is required for your ad project. We are unable to sign any letter or contract specifying that your project has our explicit permission.

Attribution

All uses of Vivoom Content must provide attribution to Vivoom. We do not approve of any use of content without proper attribution, in any circumstance. We require attribution when the Content is shown. Requests for exceptions will not be answered or granted.

Only including “Vivoom” or the Vivoom logo is not proper attribution when there are third-party data providers cited with the imagery. Attribution information will appear automatically on the Content if you:

  • Embed a video using the HTML provided on by Vivoom
  • Use one our APIs to create and embed content in your website or application
  • Export a high-res image or .mov file from Vivoom

WHERE CAN I FIND THE ATTRIBUTION INFORMATION?

You can find the attribution shown at the end of the  Vivoom Content, on pages with copyright notices, such as “©2015 Vivoom Inc”. The attribution text must be legible to the average viewer or reader.

I’D LIKE TO USE YOUR IMAGERY IN MY FILM OR TELEVISION PROGRAM. ANY SPECIAL RULES?

Attribution to Vivoom must appear on-screen for the entire duration the Content is displayed. We will not approve requests to move the attribution to end credits or to fade out after a few seconds. Please note that in order to use Vivoom content in film or on television, you must apply for our free broadcast license. You may customize the style and placement of the attribution text, just so long as the text is legible to the average viewer or reader.

I’M FILMING AN ACTOR USING VIVOOM ON. DO I NEED TO ADD ADDITIONAL ATTRIBUTION INFORMATION ON-SCREEN?

No additional attribution is required on-screen; just film the product, with attribution already included, as such. Also note that if this is your use-case, you do not need to apply for a broadcast license.=

TECHNICAL SUPPORT

I'm having trouble with Vivoom. Can I contact you?

For technical questions and support, please refer to our support center.