online event: “Mobile Marketing Reimagined.”
Join us online on August 4, 2016
1:00 PM EST (60 minutes)
It’s Time to Re-think Marketing
We’re in the midst of a historic sea-change in marketing. As the world quickly shifts to “mobile first”—with more than 52% of all screen time currently on mobile—brands are struggling to connect with consumers. Interruptive ads no longer work, particularly on mobile. In fact, consumers hate interruptive ads on mobile 8X more than on television. So how can brands connect with consumers in meaningful ways on the platform that matters most - mobile?
Hear from Mobile Marketing Industry Leaders:
This 60-minute online event will be led by two leaders in mobile marketing, David Berkowitz and Katherine Hays, who will be showcasing creative ways that brands including Microsoft, Citibank, Lilly Pulitzer/In the Pink, Visa, Maybelline, BMW, Sprite and others are connecting with their target audience on mobile and seeing unprecedented results.
David Berkowitz most recently served as Chief Marketing Officer at MRY, a creative agency within Publicis Groupe. Prior to joining MRY in 2013, he spent seven years leading emerging media at Dentsu agency 360i, co-founding its social media practice and running its Startup Outlook initiative. David has contributed more than 500 columns to outlets such as Ad Age, MediaPost, and VentureBeat, and he has penned his blog MarketersStudio.com since 2005. He has spoken at more than 300 events globally.
Katherine Hays is founder and CEO of Vivoom, a mobile marketing platform that enables brands to participate -safe storytelling between advertisers and consumers. Their platform allows brands to put people at the center of their entire mobile marketing process - from content creation, to targeting and distribution - and then provides the reporting, moderation, curation and republishing capabilities brands need. This innovative mobile marketing model generates high quality mobile content at scale that is authentic, highly relevant for consumers and is 100% brand-safe. Vivoom has delivered unbeatable results for brands including Microsoft, Citibank, L'Oreal, General Mills, Universal Pictures, NCM, and Lilly Pulitzer’s “In the pink” and many others.
Gain Insights on How to Use Mobile to Drive Results
David and Katherine have worked with dozens of the world’s top brands on hundreds of campaigns and will share data, results and creative examples from the most innovative campaigns. This is a great opportunity for brands to gain insights and ideas on how to connect with consumers in meaningful ways on the platform that matters most – mobile.
Please join us online on:
August 4, 2016 1:00 PM EST (60 minutes)
Event: “Mobile Marketing Reimagined”
Presenters: David Berkowitz & Katherine Hays