MICROSOFT UTILIZED VIVOOM’S PLATFORM TO HARNESS THE POWER OF ITS EXISTING CUSTOMERS, turning them into a network of authentic influencers in order to drive customer acquisition and sales for the brand.
Microsoft enlisted its partner Best Buy to help sponsor and execute among Microsoft Office Specialists, District and Regional Managers, and Best Buys national team of Blue Shirt employees. Microsoft and Best Buy employees were asked to shoot a video explaining how they overachieve using Office 365.
Promotions included internal employee channels, message boards, email blasts and executive endorsement. The campaign also included a significant perk with the highest-viewed five Microsoft Specialist videos and the highest-viewed 20 Best Buy Blue Shirt videos, receiving a free Surface Book. At the end of each video created, the CTA led to a coupon to save $20 off the purchase of Office.
Microsoft partnered with Best Buy activate their peer groups via in-store point-of-purchase materials and internal emails to create authentic, on-brand content shared across their own social and messaging channels and redistributed by the brand. Utilizing Vivoom, Microsoft mobilized its customers to become a top performing acquisition channel.
DIRECTLY ATTRIBUTABLE SALES
Viewers made a directly attributable purchase of Microsoft 365 at Best Buy Stores
VIEWER CLICK-THROUGH RATE TO PURCHASE
Viewers who clicked on the embedded CTA to download a $20 Microsoft