KINGSFORD/MAJOR LEAGUE BASEBALL
KINGSFORD CHARCOAL PARTNERED WITH MLB TO ENGAGE NATIONWIDE BASEBALL FANS, allowing young fans to become a “Backyard All-Star”. This Vivoom powered digital activation gave users the ability to shoot and share a video of their little sluggers swinging for the fences to the call of some of MLB’s most legendary stars and announcers.
Fans accessed the digital experience through Kingsford and MLB influencer’s social channels, in addition to booths set up at select MLB ballparks enticing fans to participate.
Best of all, fans who submitted a video had the opportunity to have it shared by some of MLB’s all-time greats and biggest stars like David Ortiz of the Boston Red Sox and Noah Syndergaard of the NY Mets.
VIDEO COMPLETITION RATE
FIRST-PARTY DATA COLLECTION
Of those who created a video, 90% handed over their first-party data