About Authentic Influence

It’s impossible for a brand to catch fire without customers sharing their love and passion for it. At the same time, much of the marketing we see today isn’t genuine. So how do you truly strike that match and build real relationships as a brand?

 

We’ve got you covered. Authentic Influence is a podcast which explores how the top CMOs, founders, and agency leaders in the world are reinventing the marketing landscape through integrating the authentic voice of the customer.

Authentic Influence is hosted by Adam Conner and brought to you by Vivoom, Inc.

LATEST EPISODE: BATTLING SIDS WITH SOCKS: OWLET CARE CMO KADY SRINIVASAN

 

On today's episode, I'm joined by Kady Srinivasan, the Chief Marketing Officer of Owlet Care, for a conversation about how the infant consumer tech brand is using its product for good -- and capturing amazing stories along the way.

Today, you'll learn:

  • Kady's journey to Owlet Care; what Owlet brings to market

  • What Kady values and finds important when it comes to advancing Owlet's position in infant infrastructure

  • How Owlet hears countless stories of mothers and fathers who childrens' lives were saved through its products, including how the brand dives into those stories on a secondary basis

  • The newest ways to interact with Owlet

  • Advice on how to build an authentic brand, regardless of what makes a great leader

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