About Authentic Influence

It’s impossible for a brand to catch fire without customers sharing their love and passion for it. At the same time, much of the marketing we see today isn’t genuine. So how do you truly strike that match and build real relationships as a brand?

 

We’ve got you covered. Authentic Influence is a podcast which explores how the top CMOs, founders, and agency leaders in the world are reinventing the marketing landscape through integrating the authentic voice of the customer.

Authentic Influence is hosted by Adam Conner and brought to you by Vivoom, Inc.

BRIDESMAID FOR EACH OTHER: BRIDESIDE FOUNDERS NICOLE STAPLE AND SONALI LAMBA

On today's episode of Authentic Influence, Adam Conner is joined by Nicole Staple and Sonali Lamba, the founders of Brideside. Brideside is an all-channel concierge service providing peace of mind to bridal parties all over the world.

Today, you'll learn:

  • Why Nicole and Sonali founded Brideside

  • The ways in which Brideside is "unapologetic" in the ways it goes to market

  • The stereotypes about the bridal industry which Brideside is seeking to break

  • The ways in which Brideside highlights its customers and prioritizes inclusivity

  • As always, advice on how to build a more authentic brand

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