About Authentic Influence
It’s impossible for a brand to catch fire without customers sharing their love and passion for it. At the same time, much of the marketing we see today isn’t genuine. So how do you truly strike that match and build real relationships as a brand?
We’ve got you covered. Authentic Influence is a podcast which explores how the top CMOs, founders, and agency leaders in the world are reinventing the marketing landscape through integrating the authentic voice of the customer.
Authentic Influence is hosted by Adam Conner and brought to you by Vivoom, Inc.
LATEST EPISODE: CHIPOTLE CMO CHRIS BRANDT ON FOOD AND BRAND INTEGRITY
On today's episode, Vivoom's Adam Conner is joined by Chipotle CMO Chris Brandt for a conversation on how the brand seeks integrity in food and brand, and how it taps into its community of obsessive burrito-lovers.
Today, you'll learn:
Chris's path to Chipotle
Ways Chipotle captures customer sentiment
How authenticity for the brand starts in the kitchen
Chris's vision for the Chipotle of the future
Some trivia on Chipotle's founding that Adam didn't know before
Advice on how to build an authentic brand