About Authentic Influence
It’s impossible for a brand to catch fire without customers sharing their love and passion for it. At the same time, much of the marketing we see today isn’t genuine. So how do you truly strike that match and build real relationships as a brand?
We’ve got you covered. Authentic Influence is a podcast which explores how the top CMOs, founders, and agency leaders in the world are reinventing the marketing landscape through integrating the authentic voice of the customer.
Authentic Influence is hosted by Adam Conner and brought to you by Vivoom, Inc.
TURN TO THE NERDS: NERDWALLET CMO KELLY GILLEASE
On today's episode, Adam is joined by the CMO of NerdWallet, Kelly Gillease.
Today, you'll learn:
Kelly's journey to NerdWallet; her path through several successful internet companies; plus, what makes them successful
The spectrum of offerings NerdWallet brings to market; insight on how NerdWallet offers value to consumers regardless of whether or not it directly benefits the bottom line
NerdWallet's strengths and opportunities with regard to marketing through the voice of the consumer
What Kelly envisions as trends in marketing change over the next few years
Advice on how to be a more authentic marketer