About Authentic Influence
It’s impossible for a brand to catch fire without customers sharing their love and passion for it. At the same time, much of the marketing we see today isn’t genuine. So how do you truly strike that match and build real relationships as a brand?
We’ve got you covered. Authentic Influence is a podcast which explores how the top CMOs, founders, and agency leaders in the world are reinventing the marketing landscape through integrating the authentic voice of the customer.
BRIDESMAID FOR EACH OTHER: BRIDESIDE FOUNDERS NICOLE STAPLE AND SONALI LAMBA
On today's episode of Authentic Influence, Adam Conner is joined by Nicole Staple and Sonali Lamba, the founders of Brideside. Brideside is an all-channel concierge service providing peace of mind to bridal parties all over the world.
Today, you'll learn:
Why Nicole and Sonali founded Brideside
The ways in which Brideside is "unapologetic" in the ways it goes to market
The stereotypes about the bridal industry which Brideside is seeking to break
The ways in which Brideside highlights its customers and prioritizes inclusivity
As always, advice on how to build a more authentic brand