About Authentic Influence

It’s impossible for a brand to catch fire without customers sharing their love and passion for it. At the same time, much of the marketing we see today isn’t genuine. So how do you truly strike that match and build real relationships as a brand?

 

We’ve got you covered. Authentic Influence is a podcast which explores how the top CMOs, founders, and agency leaders in the world are reinventing the marketing landscape through integrating the authentic voice of the customer.

Authentic Influence is hosted by Adam Conner and brought to you by Vivoom, Inc.

LATEST EPISODE: LILI TOMOVICH ON THE FROZEN MIDDLE OF HOSPITALITY 

 

On today's episode, Vivoom's Adam Conner is joined by Lilian Tomovich. Lili was most recently Chief Experience & Marketing Officer of MGM Resorts International. Our conversation spans the hospitality and entertainment industries, and explores how customer experiences are tantamount to their growth and future.

 

Today, you'll learn:

 

  • Lili's experiences as part of the leadership team at MGM

  • What Lili means by building a brand "inside out" as a means of differentiation

  • How the hospitality industry gets as individual as possible in its curation of relationships with customers, featuring Lili's perspective from MGM

  • What the "frozen middle" customer segment within hospitality is, how the industry is trying to get to know its constituents better, and the blending between an extremely personal touch and a scalable personalization strategy

  • What trends are on the rise within hospitality, including predictions

  • The differences between true loyalty and a pattern of purchases

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