DTC 2.0 – PRODUCT IS THE NEW PLATFORM
In the ever-evolving world of brand marketing, the modern era remains defined by the celebrated DTC disruptors—Dollar Shave Club, Glossier, Away, etc.—and their acquisition expertise.
Though DTC brands all came to prominence by bypassing traditional retail channels, they still relied on paid social media to build an audience. In this respect, they were never truly direct-to-consumer. They just swapped CBS for Facebook.
Today, a new model is starting to take shape. A growing number of companies and major consumer brands are thinking about the next iteration of DTC, call it DTC 2.0. Brands bypass retail and paid advertising and make their products and packaging into a primary media channel.
Vivoom offers a platform where brands can engage directly with their customers. Through the millions of products and packaging they sell, brands can mobilize customers to create authentic branded content with a specific call-to-action and share that content with their social network. This approach, in effect, turns a can, a box or a hangtag into a marketing platform that engages customers at the most emotional opportune moments.
If you’re leaving money on the table by not leveraging your products and packaging, click or call. We’d love to show you how to turn them into a marketing platform.