COCA-COLA UTILIZED VIVOOM’S PLATFORM TO HARNESS THE POWER OF ITS EXISTING CUSTOMERS, turning them into a network of authentic influencers in order to drive customer acquisition and sales for the brand.
Powered by Vivoom, customers activated from touch points within the Coca-Cola Bulgaria Viber chatbot, enabling customers to create authentic, on-brand content shared across their own social and messaging channels and redistributed by the brand. The partnership delivered a unique mobile experience for Coca-Cola customers in Bulgaria to #beSanta for a day and select from a list of good deeds to spread holiday cheer. Utilizing Vivoom, Coca-Cola reached 1 in 5 Bulgarians, effectively mobilizing its customers to become a top performing acquisition channel.
WITH COCA-COLA’S VIBER CHATBOT
Average time spent viewing of 10 seconds
INCREASE IN TOTAL COCA-COLA
CHATBOT SUBSCRIBERS ON VIBER
100K+ new Coca-Cola chatbot subscribers
INCREASE IN COCA-COLA PUBLIC ACCOUNT FOLLOWERS ON VIBER
150K+ new account followers