Vivoom today announced its  “My Summer in Lilly” and "Darkness Within" campaigns have been selected as a finalists in the Best Mobile Campaign and Most Innovative Ad Technology categories for the 19th Annual MITX Awards.

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April 6, 2015

Vivoom Introduces First Participatory Mobile Marketing Platform

Vivoom today introduces the first Participatory Mobile Marketing Platform, a mobile marketing breakthrough that lets brands and agencies easily add consumer participation to every campaign at scale, at a fraction of the campaign’s cost, and that is generating the highest response rates on mobile.

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Bats. Bats everywhere. As creepy as it may sound, Universal Pictures is hoping that giving people the ability to add virtual bats to their cellphone videos will get them talking about the new film “Dracula Untold.”

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Advertisers have generally been lukewarm about advertising alongside user-generated content (UGC) on the Web. That’s despite the huge, enduring popularity of UGC, particularly in video.

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