To get fans pumped up for the upcoming football season, Texas Christian University is inviting its students to submit videos of themselves showing their Horned Frog purple pride. The "United for the Fight" submitted clips are augmented by partner tech platform Vivoom and turned into fully branded 21-second videos that can easily be shared through social media.

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August 10, 2015

TCU Partners with Vivoom to Link the Voice of the Community and Strength of the University's Brand

Texas Christian University, a nationally recognized private university, has partnered with Cambridge, Mass.-based mobile advertising platform provider Vivoom. The relationship will kick off with the "Unite for the Fight" campaign to help build excitement for the upcoming football season. However, things won't end there. The university's use of branded user videos will support a range of activities and initiatives across athletics and beyond.

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July 31, 2015

Lilly Pulitzer Sweetens Summer Sales with Fan-Shot Videos on Social

Vivoom, the first branded user content platform, recently relaunched its campaign with In the Pink & Lilly Pulitzer to allow fashion enthusiasts to show of their styles by shooting and sharing videos across social media platforms. 

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Vivoom today announced it has been selected as a winner in the categories of Best Mobile Campaign and Most Innovative Ad Technology at the 2015 MITX Digital Innovation Awards.

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APRIL 22, 2015

Vivoom Partners with One Earth and Fiat Physica to Send a Crowd-Sourced Message From Earth Beyond the Solar System

Vivoom today announces a partnership with the One Earth Message Project and Fiat Physica, the world's premiere physics fundraising platform, to kick off Earth Day with their campaign to send messages from Earth beyond the solar system. 

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Vivoom today announced its  “My Summer in Lilly” and "Darkness Within" campaigns have been selected as a finalists in the Best Mobile Campaign and Most Innovative Ad Technology categories for the 19th Annual MITX Awards.

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April 6, 2015

Vivoom Introduces First Participatory Mobile Marketing Platform

Vivoom today introduces the first Participatory Mobile Marketing Platform, a mobile marketing breakthrough that lets brands and agencies easily add consumer participation to every campaign at scale, at a fraction of the campaign’s cost, and that is generating the highest response rates on mobile.

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Bats. Bats everywhere. As creepy as it may sound, Universal Pictures is hoping that giving people the ability to add virtual bats to their cellphone videos will get them talking about the new film “Dracula Untold.”

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Advertisers have generally been lukewarm about advertising alongside user-generated content (UGC) on the Web. That’s despite the huge, enduring popularity of UGC, particularly in video.

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