Bats. Bats everywhere. As creepy as it may sound, Universal Pictures is hoping that giving people the ability to add virtual bats to their cellphone videos will get them talking about the new film “Dracula Untold.”

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Advertisers have generally been lukewarm about advertising alongside user-generated content (UGC) on the Web. That’s despite the huge, enduring popularity of UGC, particularly in video.

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