Style e-retailer Project Gravitas is running a holiday promotion that features an unusual mix of video, print and retail. The “Message in a PG Box” campaign is accepting mobile videos shot by consumers that offer “words to live by” and printing the inspirational messages on its holiday packaging.

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November 4, 2015

This E-Retailer Will Turn Fans' Mobile Video Uploads Into Copy on Its Holiday Boxes

Starting on Black Friday, fashion e-commerce player Project Gravitas will package its line of dresses with boxes that include copy from consumer-generated videos to be captured—starting today—in a mobile app called Vivoom. Putting creative born from digital media into offline efforts isn't new, though meshing mobile video with packaging seems unusual. 

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OCTOBER 28, 2015

TCU Extends Vivoom Partnership to Engage and Activate Alumni Community

Texas Christian University, a nationally recognized independent university, has continued its partnership with Cambridge, Mass.-based mobile advertising platform provider Vivoom. This new phase of the relationship will highlight the role a TCU education has played in the lives of alumni from across the country and around the world. It will feature testimonials that focus on the fact that before graduates enjoyed personal and professional success, they were TCU Horned Frogs.

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OCTOBER 27, 2015

Boy band fans create personalized video with local app

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Fans of 5 Seconds of Summer are expressing their excitement Tuesday for the Australian boy band with personalized videos on social media. The band is performing at Rockefeller Plaza on Wednesday as part of the Citi Concert Series on Today. And ahead of the concert, Citibank, the Today Show, and Vivoom, a participatory mobile advertising app based in Cambridge, are encouraging fans to download Vivoom and engage in the social media marketing campaign.

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OCTOBER 26, 2015

Get involved! Prove you're 5 Seconds of Summer's biggest fan

Are you 5 Seconds of Summer's biggest fan? Here are ways fans at home can show their love when the boys join the Citi Concert Series on TODAY Wednesday morning Ultimate Fan Tribute Video: Want the chance to join TODAY's Ultimate 5 Seconds of Summer Tribute Video?

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OCTOBER 26, 2015

How to Use Authenticity, Brands, and Visuals to Engage Millennials

Proven sales pitches and promotional tactics that register with Baby Boomers and Gen Xers can bomb when directed toward 18-34 year olds. That's because, whether it's due to intrinsic fickleness, innate skepticism, or vexing demographic complexity, Millennials can be downright difficult to market to. But if you can speak their language and attract their eyeballs, you stand a better chance of engaging this increasingly populous and powerful consumer segment.

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OCTOBER 19, 2015

3 misconceptions about social consumer participation

The days of forcing marketing messages on consumers are numbered. Sure, it was predicted by Al and Laura Ries in "The Fall of Advertising and the Rise of PR" almost 15 years ago, but now it is truly coming to pass. Today's connected consumers are tuning out messages that are coming from brands: skipping them in favor of what their friends and family are sharing on platforms like Facebook, Twitter, and Instagram. After all, why listen to what a big, bad company is trying to tell you when you can listen to what your best friend is telling you?

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October 5, 2015

Are Apple's Ad-Blocking Moves Aimed at Google?

Apple's move to include ad-blocking software in its App Store and latest operating system has shaken up the digital media and advertising industry. While it directly affects publishers (like NBCNews.com) that use ad revenue to pay for content, it's also impacting ad-serving companies that use data and technology to display ads on websites

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SEPTEMBER 25, 2015

Here is a Comprehensive List of Women-led Startups in the Boston Area

Two years ago, the New England Venture Capital Association commissioned a study looking at the number of women founders and chief executives in venture-backed companies, and it found that Boston isn't nearly as inclusive as it could be. "Boston has a crop of tremendously talented female entrepreneurs, and is doing no better or worse than any other major startup market as far as the ratio of venture-backed women to men founders," C.A. Webb, former executive director of the NEVCA, said at the time. "... We are interested in propelling that conversation further and making explicit that Boston wants to be home to the best women in technology."

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September 11, 2015

The Four Keys To Success--Or Failure--For Mobile Marketers

In the eight years since the launch of the iPhone, battles have been waged for consumer attention on mobile devices. Various ad tech players have come and gone, pounding their chests about being the first platform to market--though as history has shown, they are often not the best. The result is a scorched marketplace with marketers mired in the muck of unsuccessful attempts at mobile advertising.

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AUGUST 27, 2015

In The Pink lets customers direct promotions

The 10-store specialty chain, exclusively selling Lily Pulitzer branded merchandise, offers a product assortment that makes customers feel a high degree of personal connection. Building on this personal relationship, In The Pink allows customers to direct promotions – in the form of 21-second online videos.

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AUGUST 19, 2015

User-Generated Video Helps Make The Sale For This Seasonal Summer Retailer

Even superfans need incentives. In the Pink, a regional Massachusetts-based retailer and the largest operator of Lilly Pulitzer affiliate stores in the US, wanted extra engagement during the busy summer season among “Lilly Lovers,” a term In The Pink founder Gordon Russell affectionately uses to describe his target demographic.

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AUGUST 10, 2015

Teams, Leagues Let Fans Do the Marketing Talk

To get fans pumped up for the upcoming football season, Texas Christian University is inviting its students to submit videos of themselves showing their Horned Frog purple pride. The "United for the Fight" submitted clips are augmented by partner tech platform Vivoom and turned into fully branded 21-second videos that can easily be shared through social media.

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AUGUST 10, 2015

Texas Christian U Adds User-Generated Video Platform for Athletics Marketing, Admissions

Texas Christian University has partnered with a mobile advertising platform provider in an effort to support various campus activities and initiatives. The university has tapped Vivoom, which will provide a platform for users to shoot and share branded videos. The platform includes real-time performance metrics and allows the university to control the user-generated content, regardless of who published it originally.

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August 10, 2015

TCU Partners with Vivoom to Link the Voice of the Community and Strength of the University's Brand

Texas Christian University, a nationally recognized private university, has partnered with Cambridge, Mass.-based mobile advertising platform provider Vivoom. The relationship will kick off with the "Unite for the Fight" campaign to help build excitement for the upcoming football season. However, things won't end there. The university's use of branded user videos will support a range of activities and initiatives across athletics and beyond.

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AUGUST 7, 2015

TCU Teams With Vivoom To Promote Football

Texas Christian University is partnering with mobile advertising platform Vivoom for a series of co-created video campaigns revolving around school spirit and the college’s football team this season. Through the campaign, users essentially create their own branded content. One lucky fan will even have the opportunity to carry the TCU flag onto the field as a reward for producing the best piece.

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July 31, 2015

Lilly Pulitzer Sweetens Summer Sales with Fan-Shot Videos on Social

Vivoom, the first branded user content platform, recently relaunched its campaign with In the Pink & Lilly Pulitzer to allow fashion enthusiasts to show of their styles by shooting and sharing videos across social media platforms. 

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Vivoom today announced it has been selected as a winner in the categories of Best Mobile Campaign and Most Innovative Ad Technology at the 2015 MITX Digital Innovation Awards.

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APRIL 22, 2015

Vivoom Partners with One Earth and Fiat Physica to Send a Crowd-Sourced Message From Earth Beyond the Solar System

Vivoom today announces a partnership with the One Earth Message Project and Fiat Physica, the world's premiere physics fundraising platform, to kick off Earth Day with their campaign to send messages from Earth beyond the solar system. 

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Vivoom today announced its  “My Summer in Lilly” and "Darkness Within" campaigns have been selected as a finalists in the Best Mobile Campaign and Most Innovative Ad Technology categories for the 19th Annual MITX Awards.

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April 6, 2015

Vivoom Introduces First Participatory Mobile Marketing Platform

Vivoom today introduces the first Participatory Mobile Marketing Platform, a mobile marketing breakthrough that lets brands and agencies easily add consumer participation to every campaign at scale, at a fraction of the campaign’s cost, and that is generating the highest response rates on mobile.

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Bats. Bats everywhere. As creepy as it may sound, Universal Pictures is hoping that giving people the ability to add virtual bats to their cellphone videos will get them talking about the new film “Dracula Untold.”

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Advertisers have generally been lukewarm about advertising alongside user-generated content (UGC) on the Web. That’s despite the huge, enduring popularity of UGC, particularly in video.

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